AdTech & MarTech Challenge

Adtech Martech challengeAdTech and MarTech

Recent developments in technology have made the once clear distinction between MarTech and AdTech very challenging. On a basic level, MarTech and AdTech are kind of like comparing marketing and advertising. What’s really the difference?

AdTech

The role of AdTech is connecting all campaigns, and running ads across multiple platforms seamlessly. It allows websites and apps to sell their available space to a large number of advertisers. Using AdTech you can consistently reach users logically through search engines, display ads on select publishers. AdTech represents about 90% of all advertising costs. A problem with AdTech recently is it’s effectiveness in re-marketing and catering too especially to the target viewers. It can come across as intrusive and thus have reduced effectiveness. It encompasses all search engine marketing (SEM), search engine results page (SERP), and paid content such as AdWords. Advertising technology is a demand and supply side platform. DSP’s and SSP’s help the publisher manage auctions, sales and inventories. 

MarTech

MarTech is more about the content of the ad, how marketing and media campaigns are conducted. It includes Email marketing systems, Social surveys, Analytics and search engine optimization tools. Some examples include HootSuite for social media management. Marketing technology operates in a “one-on-one” environment. It deals with the specific customer and their next step in the journey. 

AdTech MarTech

The AdTech & MarTech Challenge

How can AdTech and MarTech be used to better solve worldwide problems, or how if any could these technologies be leveraged in other fashions than just advertising and marketing? Get involved with Prepr to start innovating solutions for the future.

TAKE THE CHALLENGE

co-Learn the PIE method and build a team, choose a challenge that you’re passionate about and apply PIE to co-Solve and co-Create projects with impact. Build your portfolio and tap into your infinite learning potential.

REQUIREMENTS
WHAT YOU WILL GET

– Receive a Prepr Certificate in Problem Solving with PIE

– Compete to win first, second and third place trophy and bragging rights

– Build your professional portfolio

– Win prizes, giveaways and more…

DEADLINE

May 1, 2019

W3.CSS


1 OUT OF 24

POVERTY CHALLENGE

Eradicating poverty is not a task of charity, it is an act of justice and the key to unlocking an enormous human potential.Learn More


2 OUT OF 24

HUNGERCHALLENGE

End hunger, achieve food security and improved nutrition and promote sustainable agriculture.Learn More


3 OUT OF 24

HEALTH CHALLENGE

Ensure healthy lives and promote well-being for all at all ages.Learn More


4 OUT OF 24

EDUCATION CHALLENGE

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.Learn More


5 OUT OF 24

GENDER CHALLENGE

Achieve gender equality and empower all women and girls.Learn More


6 OUT OF 24

WATER CHALLENGE

Ensure availability and sustainable management of water and sanitation for all.Learn More


7 OUT OF 24

ENERGY CHALLENGE

Ensure access to affordable, reliable, sustainable and modern energy for all.Learn More


8 OUT OF 24

WORK CHALLENGE

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.Learn More


9 OUT OF 24

INFRASTRUCTURE CHALLENGE

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.Learn More


10 OUT OF 24

DIVERSITY CHALLENGE

Reduce inequality within and among countries.Learn More


11 OUT OF 24

SUSTAINABLE CITIES CHALLENGE

Make cities and human settlements inclusive, safe, resilient and sustainable.Learn More


12 OUT OF 24

CONSUMPTION AND PRODUCTION CHALLENGE

Ensure sustainable production and consumption patterns.Learn More


13 OUT OF 24

CLIMATE CHALLENGE CHALLENGE

Take urgent impact to combat climate change and its impacts.Learn More


14 OUT OF 24

OCEAN CHALLENGE

Conserve and sustainably use the oceans, seas and marine resources for sustainable deveolpment.Learn More


15 OUT OF 24

LAND CHALLENGE

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity lost.Learn More


16 OUT OF 24

PEACE CHALLENGE

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels. Learn More


17 OUT OF 24

PARTNERSHIP CHALLENGE

Strengthen the means of implementation and revitalize the global partnership for sustainable development. Learn More


18 OUT OF 24

ARTIFICIAL INTELLIGENCE CHALLENGE

The increase in all forms of artificial intelligence is having a significant impact on society and is continuously changing the way we live, work and interact. Learn More


19 OUT OF 24

BLOCKCHAIN CHALLENGE

Blockchain technology is changing the landscape of traditional financial services. Whether its through logistics, cryptocurrency or encrypted communication, blockchain is here to stay. Learn More


20 OUT OF 24

SMARTCITY CHALLENGE

How should technology based solutions should be used within urban planning for the future prosperity of a city. Learn More


21 OUT OF 24

CYBER SECURITY CHALLENGE

With a majority of our personal and financial information living in accessible portals online, cybersecurity is more crucial than ever. By 2020 it is estimated that over 1.5 billion people will be affected by some sort of data breach. Learn More


22 OUT OF 24

ADTECH-MARTECH CHALLENGE

Advertising and Marketing technology are changing the way that businesses and organization handle their marketing and public relations. Learn More


23 OUT OF 24

FINTECH CHALLENGE

Global investment in Financial Technologies have more than tripled in recent years, signifying that a digital revolution has arrived in the financial services sector. Learn More


24 OUT OF 24

AR-VR CHALLENGE

Market growth within Augmented and Virtual reality show that the market is expected to reach over $2.8 billion by 2023. Learn More