Augmented Reality or AR is defined as “a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.” For example, imagine you are walking through a grocery store with your phone out in a viewing mode, and as you pick up food items, a description, rating and nutritional facts appear on your phone, as if they were in in the “real world”. This is the essence of AR and just one of the many uses for it.
The demand for AR and VR regarding corporate training has caused an increase in the global market. Statistics show that market growth is projected to reach $2.8 billion by 2023. AR is usually presented through smartphones and tablets. Additionally, recently, Google released glasses that allow people to view and interact with the digital world. Dent Reality has already created this reality and is launched beta versions across the UK. Other forms of augmented reality are games such as Pokemon Go and apps such as Snapchat to make objects or images appear through the smartphone but are not actually there in real life.
Virtual reality takes augmented reality one step further and fully immenses a user into a different world. A good example of VR today is the PS4 launch of a virtual reality headset with a handful of games (or experiences) to immerse yourself in (check out what it looks like here). The headset completely takes away all the visual from reality and replaces it with an interactive video landscape.
The WeForum suggests four ways that AR/VR will change the way we create and experience content:
Additionally, the education sector has advanced due to AR and VR applications. In particular, they are rapidly changing the way students are learning, providing experiential learning by simulating real-world environments. Furthermore, this new technology increases student engagement levels, and provides insights into what they will experience in various environments when they enter the workforce. This is beneficial for visual learners and ultimately – providing alternatives to more traditional teaching methods.
Overall, the ultimate goal of augmented reality is to create a convenient and natural immersion, so there’s a sense that phones and tablets will get replaced, though it isn’t clear what those replacements will be.
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