Author: schagpar

With most of our personal and financial information living in accessible portals online, cybersecurity is more crucial than ever. By 2020 it is estimated that over 1.5 billion people will be affected by some sort of data breach. As technology improves, it is almost an...

AdTech and MarTech Recent developments in technology have made the once clear distinction between MarTech and AdTech very challenging. On a basic level, MarTech and AdTech are kind of like comparing marketing and advertising. What’s really the difference? AdTech The role of AdTech is connecting all campaigns,...

Building a startup is challenging. Ultimately, you want to transform your idea into a reality. You have to come up with a great idea, make the product, and invest in marketing to deliver the product to the market. This is the classic startup strategy. But before...