WBIMP Register

World’s Best Innovation Management Practices: ISO 56000 Family of Standards in 3 Key Webinars

The webinars prove and quantify the benefits of innovation management and point to post-webinar hands-on training activities to embed the knowledge acquired into day-by-day practices.

Dr. Sorin Cohn presenting the WBIMP webinar series

What is Innovation Management?

Innovation is the engine for growth and competitiveness. Innovation without methodology is just luck. Many companies are wasting significant efforts, time and money because they do not manage their innovation activities comprehensively, competitively and methodically, taking into account market and management realities and using metrics appropriate for their life cycle stages of evolution.

Most of the difficulties arise from corporate misalignments, inconsistent knowledge of market realities, poor understanding of what innovation is about, inability to manage the protection of their intellectual properties, and lack of measurements to determine specific market conditions, to prioritize innovation needs, to implement competitive solutions, to commercialize them effectively and to keep on evaluating and adjusting the innovation management system for maintaining agility vis-à-vis market dynamics.

Innovation management webinar

What can I Expect?

This set of webinars presents the recent ISO 56000 family of innovation management standards to enable entrepreneurs and managers in industry and government to get their organizations to grow, compete better, and become sustainable in their markets.

This informative webinar series will identify, prove, and quantify the benefits of innovation management, and participants will gain access to further hands-on training activities to embed the knowledge acquired into day-by-day practices.

Webinar participants

Workshop Panelist

Dr. Sorin Cohn

Dr. Sorin Cohn

Dr. Sorin Cohn leads the International Standards Organization world team developing the ISO56008 standard on innovation operation measurements and metrics. He is Founder & CEO of Competitive Innovation Management & Entrepreneurship (c-IM&E) — a company providing innovation management tools and consulting services.

Dr. Cohn was the Chair of the Board of Startup Canada and several other companies. Sorin has led the research on innovation metrics and management for the Center for Business Innovation at the Conference Board of Canada. In 2012 Dr. Cohn was awarded the Queen’s Diamond Jubilee Medal for services to Canada.

Sorin has 40+ years of international business & technology experience having been involved in most facets of “innovation management”: from idea to research and lab prototype, from technology to product, new business units, and then to market success on the global stage. He was the Managing Director for Europe, the Middle East and Africa for a California optical access company. Early 2000’s, as co-founder and President Global Portfolio of the OrbitIQ global business accelerator, Sorin has been working with technology companies in North America, Israel and Europe to build their market strengths.

Prior to 2000, Sorin held executive positions with Nortel Networks and was Director for Exploratory Programs at BNR. He has developed new technologies, created R&D laboratories, started new product lines, and initiated/managed new business units. Sorin has several essential patents and over 100 publications and presentations.

Dr. Cohn received a Ph.D. in Electrical Engineering, an M.Sc. in Physics, and an M.Eng. in Engineering Physics. He provides innovation management workshops and lectures at Canadian, US, European, and SE Asian universities on business management and entrepreneurial innovation.

2021 Webinar Series

28 Jan2021
Part 1: Metrics-Based Management and Guidance for an Innovation Management System
Part 1

Metrics-Based Management and Guidance for an Innovation Management System

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18 Feb2021
Part 2: Managing Innovation Effectively via Partnerships and Intellectual Property Protection
Part 2

Managing Innovation Effectively via Partnerships and Intellectual Property Protection

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18 Mar2021
Part 3: Guidance on Measurement-Based Innovation Management
Part 3

Guidance on Measurement-Based Innovation Management

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