Future of Hospitality & Tourism

With the continuing pandemic and the implementation of new technologies and processes, the hospitality & tourism industry is facing continual strain and rapid change. These developments present many complex challenges both in the immediate future and in the long term.

Participate in the Future of Hospitality Challenge to tackle the critical challenges that matter most and join a network of support to find the best solutions and make a difference in the hospitality industry.

Tackle the Challenge

Future of Hospitality & Tourism

Tackle the Challenge

Why Get Involved

Disruptive technologies have the potential to change every aspect of industry and present critical new opportunities. These changes also impact the skills employers want and need. This Challenge works to not only open up new opportunities for organizations of every size, but for students and graduates as well.

Innovators

Awesome prizes & incentives to take your idea to market

Build your portfolio & discover digital career pathways

Create social impact

Problem Solvers

Empower students to become innovative problem solvers

Illustration: a graduation cap on a screen.

Create remote work-integrated learning experience

Connect with bright new talent

Assessment Process

Step 1

Initial Assessment & Semi-Final Selection

Step 2

Selection of Finalists

Step 3

Selection of Winners

Step 4

Competition winners carry out idea

Prize Pool

Prize announcements pending; stay tuned!

Explore Industry Future Challenge Verticals

Cybersecurity

Personal information can be particularly sensitive and protecting customer privacy is of the utmost importance.

Internet-connected devices pose a potential problem if not protected from targeted attacks.
Online booking systems are vulnerable to malware and ransomware attacks.
As new technology arises to make travel more pleasurable, cybersecurity needs to continue to evolve as well.

Smart Cities

The tourism and hospitality industry are major sources of income for cities.

Connectivity has the potential to make travel easier than ever before.
Smart technology can help with the navigation of cities and the comfort of someone’s stay.

AI/ML

AI has the potential to transform the way the hospitality industry operates.

Collected data on where and how tourists visit can allow businesses to better accommodate their guests.
Collecting and analyzing data from purchases and stays can allow hospitality organizations to better serve their customers and predict their needs.

Build the Future, Today

Our goal is to create meaningful exchanges between public and private sector organizations. Interested in being part of the conversation? Get involved by joining a Challenge or be part of the change by supporting the initiative as a sponsor.

Tackle this Challenge Become a Mentor Become a Partner