Innovate smarter with the P.I.E.® Method

PIE® is an innovation framework which helps you launch viable, market-ready ideas.

Co-created by 126 change makers, catalysts, solvers, growth engineers, and visioneers, P.I.E.® is designed to bring you from problem to pitch deck in 90 days or less.


A three-stage loop to help you launch better solutions, faster.

P.I.E.’s three-stage loop covers team formation, stakeholder engagement, and rapid prototyping to help you build viable solutions for real-world problems.


What does the P.I.E.® method help with?

Project Leadership

Build a cross-functional agile team and learn to get things done.



Understand your users’ problem and create solutions that delight them.



Experiment with channels, customer segments and your value story to find a story that fits.


Project Leadership

This stage will guide you through building a functional, multidisciplinary team that balances scope, time, and value.

Step 1: Think Agile

Learn and apply agile project management principles, such as delivering your solutions early and often, and adapting your ideas as new information rolls in.

Step 2: Build Team

Learn about starting your team and improving its cohesiveness through the Form, Storm, Norm, and Perform development cycle.

Step 3: Define Needs

Identify the activities, partners, and resources required to make your project a success.


Step 4: Know Limits

Strike the right balance between scope, time, and cost through smart prioritization.

Step 5: Reflect & Grow

Evaluate your progress and areas for improvement; both as a team and as a leader.


This stage guide you through engaging with stakeholders, defining your challenge, and rapidly prototyping ideas.

Step 1: Engage

Observe and interview your target users and understand the problem from their perspective.

Step 2: Synthesize

Synthesize your user research into a compelling challenge statement which gives insight and scope for the problem you’ll be working on.

Step 3: Ideate

Look for all possible solutions to your challenge statement with collaborative and individual techniques.

Step 4: Create

Converge on your best ideas, and create physical and digital prototypes for rapid testing.

Step 5: Evaluate

Observe how users interact with your prototypes and create testing experiences that mimic the real-world.


This stage will take your solution to market, guiding you through on value propositions, the customer lifecycle, and building performance indicators

Step 1: Test Ideas

Identify risks with your idea, and implement a plan to test your solutions in advance

Step 2: Create Value

Explore how your product fits with the market. Learn how to segment users and customers and identify key value propositions.

Step 3: Understand Customers

Learn about the various channels for reaching prospective customers, and develop a persona flow to map their journey.

Step 4: Markets and Revenue

Identify your market type and market sizes. Revenue strategies and pricing tactics are also considered.

Step 5: Measure & Optimize

Learn how to develop an internal culture of measuring, testing, and optimizing for success.

Ready to start building?

Take a deep-dive into P.I.E.® with our free, 148-page guidebook. Whether you’re a seasoned leader or starting from scratch, The  P.I.E.® Book provides an in-depth view of how to apply the P.I.E.® Framework.


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